[Close] 

Digital Marketing/ Customer Loyalty Director

Job Title:
Digital Marketing/ Customer Loyalty Director
Division: Corporate
2300 Industrial Park Road (Corporate)
Boone, IA 50036-0070
(515) 432-2623
JOB FUNCTION:
We are looking for an experienced digital marketing leader to join our growing organization. The Digital Marketing Director will create a long-term vision for the company's digital marketing efforts as well as lead the customer loyalty initiatives. This role will oversee the planning, development, and execution of the digital marketing and customer loyalty strategies.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Develop, execute, and manage the digital marketing plan, budget and analytics to deliver required results.
Lead and collaborate with Retail Store Operations, E-Commerce, PR, and Product Development teams to develop digital marketing initiatives, content, and project calendar to increase engagement, sales and reach
Partner with internal and external marketing resources, cross-functional business teams, and CPG partners to develop opportunities for joint ownership of product- and brand-focused promotions for personalization campaigns
Actively support the integration of Digital Marketing activities with CPG Promotional executions and campaigns
Track, report, and analyze loyalty program analytics against business goals, objectives, and key performance indicators to identify trends and insights for recommendations
Create advanced offer and customer segmentation strategies and test plans for seasonal and non-seasonal campaigns to drive traffic, sales and ROI.
Analyze promotional effectiveness and the cost to deliver incremental revenue relative to the resources invested
Coordinate and lead digital communications to ensure all stakeholders stay up-to-date on the latest projects and promotional calendar plans
Leverage customer data to create integrated retention strategies and implement programs to optimize customer value. Develop and execute an optimized customer contact lifecycle to maximize shopper retention (email, personalized offers, POS marketing).
Remain current on digital marketing and direct-to-consumer efforts for new releases, trends, best practices, and algorithm changes across social, search, and competitors.
Maintain P&L responsibility for digital marketing performance. Direct the work of other digital marketing team members in the delivery of social media, website design, and mobile customer engagement.
Act as the loyalty system owner, championing the development of its features and ongoing maintenance in partnership with the information technology teams. Manage and execute across in-store, online, in email and mobile channels.
All other duties as assigned
BASIC QUALIFICATIONS:
Bachelor's degree preferred
Industry experience in grocery retailing, consumer-packaged goods, and/or food merchandising.
Minimum of 5 years' experience in digital marketing/ customer engagement/ e-commerce
In-depth knowledge and understanding of social media platforms (Facebook, Snapchat, YouTube, Twitter, Instagram, Pinterest, etc.)
Proficient in Microsoft Word, Excel and PowerPoint
Excellent written and communication skills
Excellent time management and multi-tasking skills
Proven experience in leading strategy for customer engagement / loyalty programs related to consumer goods.
DESIRED QUALIFICATIONS
High-level experience with translating reporting and analytics into recommendations
Proficiency in understanding drivers of customer behavior and expressing them through digital promotions and loyalty opportunities.
Adept at personalization techniques and experience in the development and delivery of personalized customer content, including personalized ads, offers, and rewards.
Fluent in customer science - approaches, techniques, analysis, and execution through all marketing channels.
Experience in interpreting and analyzing Nielsen/IRI or other market data in evaluating promotional performance.
Experience with customer journey mapping and a focus on delivering an end-to-end customer experience for a wide range of demographics, lifestyles, and shopping preferences while maintaining consistency with brand values and identity.
Experience in digital design techniques and implementation considerations.
EOE



Don't Be Fooled

The fraudster will send a check to the victim who has accepted a job. The check can be for multiple reasons such as signing bonus, supplies, etc. The victim will be instructed to deposit the check and use the money for any of these reasons and then instructed to send the remaining funds to the fraudster. The check will bounce and the victim is left responsible.

More Jobs

Digital Marketing Representative
Des Moines, IA Berkshire Hathaway Energy
CE & TS Digital Marketing Coordinator
Cedar Rapids, IA Kirkwood Community College
Digital Marketing Specialist - Iowa City, IA
Iowa City, IA MassMarkets
Customer Marketing Director
Hiawatha, IA The Go Daddy Group Inc
Digital Innovation Specialist - Marketing
West Des Moines, IA Kum & Go